How New Age Buyers Are Buying Term Insurance For Cheap

More and more new age buyers are buying term insurance products online. Buying online is not only quick and hassle free, but it also enables you to buy a product at low premiums. However, not all online buyers are taking the full advantage of online buying. Let’s find out whether the new age buyers are informed enough.

Who is Buying Term Insurance Products Online?

A majority of people who are buying term plans online are urban, young and tech savvy, say market observers. Most buyers seeking online cover are within the age group of 30 to 44 years! In most cases, these customers are financially established and their levels of insurance awareness are specifically high. Actuary experts have revealed that most of these buyers are executives who have loans as liabilities. They are the ones who are keen on protecting their families from the uncertainties of life. And, insurance providers too have shifted focus to the online segment, as they are getting good business from the online customers.

The Claim Experience of Online Buyers is better with Online Purchases Owing to the high awareness levels of customers seeking term life protection products online, the claim experience proves to be better from the company perspective. 

When buyers seek plans offline, there is always a possibility that the insured has only signed on the form. The vital details and responses could have been filled in by the agent. As a result, the information could be inaccurate and sketchy. Conversely, when a buyer sources term insurance online, it is more likely that the policy holder has completed the form on his own. Naturally, the quality of information is much better.

Why is Pricing the Key Differentiator?

Well, most other features for offline as well as Online Term Insurance are likely to remain the same. Both would promise to pay out the selected sum assured or the amount for life covers to the nominee in case the policyholder is no more. The key differentiator clearly is the price. According to company representatives, online policies are clearly 30 to 40% cheaper as compared to their offline counterparts. Remember that online sellers do not need to bear any distribution cost. This price advantage is passed on to the customers.

There are Some Flipsides too!

Of course, there are some flipsides too. For instance, the nominee may not be well versed with the online claim settling procedure! He or she may or may not have an agent for help or support. However, the positives clearly outweigh the negatives here. Online purchase of term insurance is a roaring trend and is here to stay.

[Source: https://insurancelifedotorg.wordpress.com/2014/09/14/how-new-age-buyers-are-buying-term-insurance-for-cheap-2/]